Mission
Sponsored by Samsung Research America, our MISSION is to enhance users' running experience by creating a distraction-free, nonintrusive environment while providing complete control of music, metrics and phone functionality
Targeted Market
The Track1 Wearable aims to serve technologically capable, exercise enthusiasts, especially between the ages 15 and 50. People within this age range are most likely to already use a smartphone or a competing product to track their health metrics and listen to music. They would be open to new technology and have the means to purchase the product. Because of our particular focus on wearable technologies, we believed that a product in this category would do best with Millennials, which is supported in the 2016 PwC Wearables Reports.
user needs
The new product development process started with research around existing competitor products and to better understand their appeal, functionality, and pitfalls. Next user studies were conducted to identify specific user needs. Among the many needs identified, those are the most common and important ones: