Concept Generation

Brainstorming for ideas was done in two steps. First, each team member came up with 10 different ideas with sketches and short descriptions. After that, the team had a meeting in which the ideas were shared and clustered into categories such as belts, technology embedded into athletic wear like shirts and shorts, headbands, and armbands resulting in 16 categories.

concept selection

After narrowing down to nine ideas, we developed a selection matrix based on the prioritization of needs that was established from the interviewing phase. A smartwatch column was included in the matrix as a reference. The matrix led the team to determine the top 2 ideas which are the Bracelet + Shoes and Palm Glove.